Going into this project, we knew we were dealing with like-minded, creative people. With the initial consultation done, it was clear these guys knew exactly what they wanted and it was an awesome vibe. The style they were after gave us a chance to be a little bolder and more vibrant.
With a website that had grown over many years and had lots of history, one priority was to keep as much of the existing, valuable content as possible whilst optimising it for the user and for organic search. By mirroring the URL structure where possible and beneficial, we were able to design the website in way that meant not changing any of their product URL's.