Three years on from launch, the Wanago UK website has regular users and attracts search engine traffic from many different sources across a wide spectrum. Despite this, overall traffic and community growth has ground to a halt. Our brief was simple. To increase user engagement, satisfaction and enthusiasm for the brand.
First came the research and industry awareness. It was clear that there are many websites and apps out there that offer a similar service - a radial search that displayed the usual ball pools, museums and major attractions. So what could we do different? We had to understand where Wanago's place in the market was.